Assistant Manager- BTL Marketing I Ahmedabad

From 8 to 13 year(s) of experience
₹ 9,00,000 - 12,00,000 P.A.

Job Description

Who we are: Stanza Living is Indias largest and fastest growing tech-enabled, managed accommodation company that delivers a hospitality-led living experience to migrant students and young working professionals across India.


The market: The co-living market size across Indias top 30 cities is expected to grow more than double by 2025 to $13.92 billion or 5.7 million beds from current $ 6.67 billion i.e. 4.19 million beds. Even with over 50,000 beds under management we have captured less than 1% of the market potential, with ample headroom for growth for many years to come. The co-living market in India is evolving at a rapid pace, with investments from national and international institutional investors bringing in a large amount of capital. As the business evolves, the organized managed accommodation industry is expected to transform the face of the rental housing market across urban centres.


Job Responsibilities:-


- Plan and allocate regional responsibilities with respect to Events, Activations and other BTL.

- Corporate campaign ideation for BTL.

- Assess, plan and execute qualifying regional marketing activities/ events.

- Lead the regional/ local teams, understand challenges and resolve issues.

- Define key guidelines for each project/ campaign and check for adherence to the brief.

- Mystery Market Visits to check and audits (quantitative & qualitative).

- Identify lapses, take corrective actions and report unresolved issues.

- Prepare reports (Pre, Mid & Post) and Evaluate results.


Requirements:-


- Proactive approach

- Strategic Decision Making

- Excellent communication skills

- User centered approach to problem solving

- Ability to lead in a dynamic and fast paced environment

- Awareness of geographical areas

- Go getter, aggressive attitude




Role:Marketing - Other

Salary: 9,00,000 - 12,00,000 P.A.

Industry:Real Estate

Functional Area:Marketing & Communication

Role Category:Marketing

Employment Type:Full Time, Permanent

Key Skills

Education

UG:Any Graduate

PG:Any Postgraduate

Company Profile

Stanza Living

Who we are:

Stanza Living is Indias largest and fastest growing tech-enabled, managed accommodation company that delivers a hospitality-led living experience to migrant students and young working professionals across India. We have a full-stack business model that focuses on design, development and delivery of daily living solutions tailored to the young consumers’ lifestyle. From smartly-planned residences, host of amenities and services for hassle-free living to exclusive community engagement programmes – everything is seamlessly integrated through technology to ensure the highest consumer delight.

Today, we are:

• India’s largest managed accommodation company with over 50,000 beds under management across 14 cities • Most capitalized player in the managed accommodation space, backed by global marquee investors – Falcon Edge, Equity International, Sequoia Capital, Matrix Partners, Accel Partners • Recognized as the Best Real Estate Tech company acrossthe Globe in 2020 by leading analysis agency, Tracxn • LinkedIn Top Startup to Work for - 2019

The market:

The co-living market size across India’s top 30 cities is expected to grow more than double by 2025 to $13.92 billion or 5.7 million beds from current $ 6.67 billion i.e. 4.19 million beds. Even with over 50,000 beds under management we have captured less than 1% of the market potential, with ample headroom for growth for many years to come. The co-living market in India is evolving at a rapid pace, with investments from national and international institutional investors bringing in a large amount of capital. As the business evolves, the organized managed accommodation industry is expected to transform the face of the rental housing market across urban centres.

Company Info
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Contact Company:Stanza Living

Address:SECOND FLOOR, 210/C- 1/1, AMBER TOWER, COMMERCIAL COMPLEX, AZADPUR, New Delhi, NEW DELHI, Delhi, India