- Plan and allocate regional responsibilities with respect to Events, Activations and other BTL.
- Corporate campaign ideation for BTL.
- Assess, plan and execute qualifying regional marketing activities/ events.
- Lead the regional/ local teams, understand challenges and resolve issues.
- Define key guidelines for each project/ campaign and check for adherence to the brief.
- Mystery Market Visits to check and audits (quantitative & qualitative).
- Identify lapses, take corrective actions and report unresolved issues.
- Prepare reports (Pre, Mid & Post) and Evaluate results.